Premier Brands is India’s first branding and licensing organization dedicated to product licensing, retail and merchandising. With innovative technology and ideas Premier Brands had been successful in bagging exclusive animation and merchandising based ont the animated character of film, video gaming rights for super star ‘Pele’, the brazilian soccer legend.

Brand licensing worldwide is estimated at US$ 187.00 billion industry. Retail sales of licensed merchandising in the US and Canada in 2007 reached US$ 71.25 billion and the licensed product market in Western Europe has been estimated to be worth in excess of US$ 20.00 billion.

Premier Brand (P) Ltd. a wholly owned subsidiary of Compact Disc India Ltd. (CDI). Pele is the most important sports celebrity in the world, an icon of universal attributes, desired by consumers and companies, such as victory, excellence and creativity. Never before in history, companies were so interested in behaving like people, acquiring human characteristics in clear efforts to connect to consumers lives and beliefs. Licensing has become an extremely powerful tool that can enhance the brands appeal

Online access to venture at www.premierbrands.in